Beijing Toread Outdoor Products Co., Ltd. held celebration party in Shenzhen,celebrating its successful listing in GEM on October 30.Sheng FaQiang,the president of Toread, Li ZhiXin, the president of Chinese Mountaineering Association(CMA) and Wang YongFeng, the vice-president of CMA and WangShi,the Chairman of Vanke Group.
WangShi who summited the world's eighth peaks-Mt.Manaslu in the end of the last month noted" there is always wind and rain on the road in the decades of climbing years,but we have received a lot.The reason why i choose cooperate with Toread is that Toread has the same fortitude spirit,wins through innovation,share togehter and grow together as climbing sports."
Beijing Toread Outdoor Products Co., Ltd. founded in 1999 is a high&new tech enterprise, which specializes in R&D, design, production and retail of outdoor products. In 2007, TOREAD brand was qualified as the "Well-known Trademark of China " and became the "Licensed Manufacturer of Beijing 2008 Olympic Games". In 2008, Toread established the largest scale and the strongest innovation capability R&D Center in China outdoor field. Three Toread products won the most authoritative industrial design award "Red Star Award" in China. Toread's marketing network covers more than 90 large and medium cities all over the China, about 400 standardized outlets. The top minded awareness of target consumer group and the occupancy rate of top department stores rank No. 1 in outdoor industry. During past ten years, the annual average of growth rates of Toread exceeded 50%, which became the legend of China outdoor products enterprises.
Toread's fast growth is rooted in the dream of self-owned brand, with "build the excellent brand, share the outdoor sunshine life" as the mission, "provide all-around outdoor safeguard" as the base of the brand. TOREAD extensively adopts new materials, new techology and new craftwork. The products cover all the fields of outdoor life, which not only meet the demand of extreme lovers' mountain expedition but also advocate the active and healthy outdoor casual life style. Toread company continuously builds three core competences "Quality, Innovation and Service" and the management system becomes perfect gradually. We have passed ISO9001 Quality Management System Certification, ISO14001 Environmental Management System Certification and ISO18001 Occupational Health & Safety Management System Certification. In the meantime, it also builds the standard enterprise management structure and strict inner control system.
With "grow together, share together" as the core, Toread company pay more attention to the culture construction, establish the unique allocation system of employee benefits and also share the ideal with partners, stakeholders, even the society. The company attended a series of commonweal activities, such as "Protection For Tibet Antelope", "I Want To Go To School", "Mother Water Cellar" and so on. In 2008, Toread immediately sent two rescue teams to join in the earthquake relief and donated RMB 2,600,000 including cash and materials. Besides, the company also actively supported Chinese aeronautic career and provided outdoor apparel and gear to the crew working for Shenzhou VII. Ecological & environmental protection and the social commonweal responsibility have been an important part of Toread's culture.
In 2009, Toread welcomes the 10th anniversary of foundation and it's also the start of new long march. The targets below will be come ture this year: new brand identification VI system, the fifth generation shop, Imformationization construction of terminals, improvement of management performance and Toread's strong team with "resolving the practical questions as the supreme principle" . Toread aims at becoming the leading enterprise of China outdoor industry and the world-class outdoor brand operator.
On October 30, Beijing Toread Outdoor Products Co., Ltd.formally landed on China Growth Enterprise Market.
