In the early March of 2009,www.8264.com(Outdoor China) released a market questionnaire of "2009 Outdoor Shoes Buying Survey"that has drew lots of outdoor fans attention and active participants. We recovers thousands of validated questionnaires in a half month and the number of respondents has been increasing day by day. To appreciate to outdoor fans' active participant and let's more people learn the contents and results of the survey, we specially samples the first 1,000 questionnaires to make analysis and share with you!
1. The Respondents
1.1 Gender Ratio of the Respondents
There are 981 valid ones of the first 1000 samples questionnaires after approval. Among them, 802 are males', occupied 82%, while 172 are females', occupied 18%.
1.2 Age Ratio of the Respondents
Among the 981 respondents, the major age group is young people ranged from 20 years old to 30 years old, the specific age distribution as follows:
2. The state of outdoor shoes the people owned
2.1 How many pairs of outdoor shoes do you have
The people who has 2-3 pairs of outdoor shoes is in the majority among the 981 respondents, accounts for 47% of the total number, the followings are the people who own 1 pairs and 3-5 pairs in that order, respectively accounts 24% and 15% of the totals.
2.2 What kinds of brands do you have
The top 6 brands are wore most frequently by the respondents as following: The North Face,Vasque,Lowa, Asolo,Garmont and Toread
2.3 How often do you buy a pair of outdoor shoes
According to the survey,40% of the respondents usually buy one pairs every year; 37% people buy one pair in 2 or 3 years; 13% respondents usually buy a pair of shoes in a half year.
3. The state about outdoor shoes purchasing
3.1 The elements to choose outdoor shoes
Referring to the most important elements to choose a pair of outdoor shoes, there is doubt that the performance and comfort are the first concerned elements, respectively taking in 82% and 72.8%, followed by price, styles, brands, colors and after-sales services. To be surprise, after-sales services is the most unnoticed one, only 18% of respondents said they did take it seriously.
3.2 The channels to choose outdoor shoes
According to the survey,76% said they prefer to outdoor specialty store;44% of the respondents choose online shops;32% people said they also buy the outdoor shoes in malls; another 5% and 9% respectively choose street foreign trade stores and other ways.
3.3 The ways to learn outdoor shoes
With regards to the ways to learn the outdoor shoes, most respondents would like to choose internet combined with other ways.
3.4 Affordable price for the customers
To the outdoor price, most people prefer to 500-800 and 800-1,000 as the affordable price, other 20% said they usually chose 1,000-1,500 or 300-500 outdoor shoes.
3.5 Interests in new outdoor shoes
The survey also show that nearly 40% outdoor fans pay attention to the information of new shoes periodically, while 79% and 68% of the respondents focus more on the improvement of performance and comfort.
3.6 The elements to affect the customers for choosing shows
Before buying some new style shoes, 69% of the respondents said they would consider the net friends comments on it, that is to say, most people pay much attention to other users'satisfactory to the same products.
Regards to the comments on one pair of outdoor shoes, about 80% of respondents think the net-friends using experience is the most salutary for their buying, while over 60% think test articles online is the most useful for them. Statistics indicate that these above elements make deeper influence than advertisement (10%) and report on current market conditions(10%).
4. The popularity of outdoor shoes
In addition, the survey also displayed that 44% of the respondents don't wear the outdoor shoes at outdoor, but also in daily life. The people who say outdoor shoes are their daily shoes and wear the outdoor shoes more than half of one year accounts for over 75% of the total respondents. It seems outdoor shoes has generally come to people's daily life.
