After three successful days at the China International Exhibition Center in Beijing, ispo china 10 closed its doors with a new visitor record. Close to 16,300 industry professionals came to the event from March 4th to 6th, 2010, to get an overview of...(read all)

Following last year’s 20% drop in bicycle exports, Taiwan’s top bike makers roared back with strong sales growth in January.   The nation’s largest bike maker, Giant Global Group, reported January sales of NT$1.525 billion ($4...(read all)

On March 2, Mr Hai Zhenwen, director of Beijing Municipal Competitive Sport Event Management Center and Mr Bruno Feltracco, the vice president of VF Outdoor and Action sports announced the The North Face 100 will be held at the feet of Great Wall on...(read all)

Themed with "Adventure Life", the famous local outdoor brand Kailas debutted its 2010 Fall &Winter New Collections in Guangzhou on Jan.13, more than 400 people attemded the meeting including its national dealers and climbing team member...(read all)

In 2010, the professional outdoor socks brand SmartWool takes the oppotunity to come to China. Mr Mark Satkiewicz, President of SmartWool visits China in January, the following is the interview with Mark, thank you Mark for accepting this interview!...(read all)

The last day 2009, Northland, the Austrian outdoor brand made a sales record in Shanghai Youhan mall,breaking 1.04 million Yuan, setting a new high among the all outdoor brands in the mall. Before that, only Nike and Adidas' sales can exceed 1 millio...(read all)

When hear the Haiti earthquake news, the Chinese people are worried about the Haiti people. The Sichuan Mountaineering Association decide to aid the Haiti people of the earthquake area. Now, the 4 voluntaries prepare well for the rescue,the 4 members...(read all)

K2SUMMIT-EVENT New Collection & Sales Conference was successfully held in BeiJing on Jan.7.The new collection includes apparel and shoes series, adopted with EVENT fabrics, water proof and breathable.In addition, its all-new travelling bikes even...(read all)

On Jan.11,Toread 2010 Autumn&Winter New Collections was held in Beijing,lauching a new outdoor trend in advance. Themed with "Rising&Back",the new collections are divided into four styles: Performance series-meet extrme exploration...(read all)

As a outdoor insider, naturally I pay attention to outdoor stores. This time I want to give a little introdution of Shenzhen's. I mainly take a glance some store around Hauqiang Mall.There is a big VA-Fox's store;too bad I can't find Himaliya's stor...(read all)

Most of outdoor stores are nor large in Guangzhou, VA-fox stores are the large ones. Some stores locate at QianFengRun Sprots Goods market and JiaoChang Road with smaller areas and less customers. Wanxiang market is the distributing center of trade...(read all)

On 7-9, January, Carava helds the new products meeting in Dongguan, Guangdong province, it mainly releases 2010 spring and summer new products. March 4-6, 2010, Carava will attend ISPO China 2010 in Beijing, mainly show 5 series products: adhesive,...(read all)

Greenants  concept store opens in Xi'an, Shaanxi province, the total area is 6458 square feet. It targets at the mid-income and high-income customers, focus on the domestic and international well-known outdoor brands image, product quality and t...(read all)

European well-known outdoor brands NORTHLAND and LOWA's online flagstore was open on November11(http://northland.taobao.com) . With Taobao powerful advantage of online shopping,it explored a new channel. for brand marketing.   The goods sold o...(read all)

Outdoor Brand ACME has been recognized by Chese customers with high quality and high-tech products. With China outdoor market development, ACME seves to Chinese outdoor customer more firmly. Currently there is more than 190 dealers in total in China...(read all)