Icelantic Boards, one of the fastest-growing independent ski makers in the country, has retained b2,inc. of Carbondale, Colorado to handle public relations efforts. Icelantic Boards will partner with b2,inc. to help promote its products and convey it...(read all)

In addition to the economy, the biggest factor driving declining snowboard sales are participation numbers. We need to figure out innovative ways to get more people on the slopes and a group of dedicated people from around the industry are doing just...(read all)

While snowboard sales were looking strong through October, November delivered a harsh blow on the sales front with overall equipment sales for the month falling off nearly 17 percent in dollars compared to 2008, bringing the season total down 7 perce...(read all)

Connecticut’s attorney general filed a motion urging the bankruptcy court to require Ski Market to honor gift cards despite its recent Chapter 11 filing. Ski Market has indicated that bankruptcy proceedings will not allow it to it honor the app...(read all)

Overall, snow sports sales from August to November were about even with August to November sales last season but equipment sales slowed significantly, according to the SIA Retail Audit. Due to conservative buying trends the previous year, many reta...(read all)

While much of the industry gears up for the madness that is trade-show season, Signal Snowboards is opting to take the road less traveled this year. Signal is loading up its RV and hitting the road on a Tailgate Tour, winding through all the North Am...(read all)

One of the most iconic women’s snowboarding brands, hell, let’s go with the most iconic Icelandic women’s snowboarding brand, is celebrating its ten-year anniversary this year and Co-founder Runar Omarsson, who started the brand wit...(read all)

Mountain High Resort announced today that Vans will be its official terrain park sponsor going forward. Besides the traditional media plays and park branding, Vans will be an active participant in the resort producing on-hill events such as jib cont...(read all)

A truly shocking headline right? But a report from Dartmouth researchers finds that resorts exaggerate snowfall totals, especially on the weekend, but the trend is apparently waning with riders using new iPhone apps to self report and call BS. In a...(read all)

For the second straight year, Christy Sports has partnered with Denver Parks and Recreation and Winter Park Resort to provide free snowboard and ski rental gear to underprivileged youth at the Ruby Hill Rail Yard. The free, urban ski and ride park...(read all)

For the second straight year, Learn a Snow Sport Month officially kicks off this week with free or discounted learning programs offered by alpine ski and snowboard resorts as well as Nordic centers throughout the U.S. Governors from 14 states have is...(read all)

After sustaining a head injury in the Park City Mountain Resort halfpipe last Thursday while training for this week’s Mammoth Grand Prix, Kevin Pearce remains in critical but stable condition in the ICU at University of Utah hospital in Salt La...(read all)

Ride has beefed up its rep coverage on the West Coast with a couple new faces and territories. Look for  Jim Linnberg’s Nor Cal territory to now include the Pacific Northwest and Alaska. “Big Jim” will be getting a hand from hi...(read all)

The Conference Board Consumer Confidence Index, which had increased in November, rose again in December. The Index now stands at 52.9 (1985=100), up from 50.6 in November. The Expectations Index increased to 75.6 from 70.3 last month. The Present Sit...(read all)

Ski Market, a retailer of outdoor products and winter sports gear with headquarters in Wellesley, MA, filed for Chapter 11 bankruptcy protection. In court documents, Ski Market's president and chief executive, Andrew Ferguson, said the company had be...(read all)