One of the most iconic women’s snowboarding brands, hell, let’s go with the most iconic Icelandic women’s snowboarding brand, is celebrating its ten-year anniversary this year and Co-founder Runar Omarsson, who started the brand with Heida Birgisdottir and Valdi Hannesson, took pen to paper to reflect on the first decade of the millenia and Nikita, and the lessons he and his crew have learned.