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An Exclusive Interview with Edouard Terzibachian-CEO of Sun Valley
Jennifer www.8264.net 2008-03-05
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Ask: It is your first time to attend ispo china? And how do you feel like ispo china 08?

Answer: It is my second time to attend ispo china. Ispo china is getting better and better year by year.

Ask: Could you please briefly introduce Sun Valley to Chinese outdoor fans?

Answer: Edouard Terzibachian and Gilles Terzibachian found Sun Valley in Marseille
1983. The original products are skiing clothes. Throughout the 1980s, the major products are skiing clothes in winter and beach clothes and swimwear in summer. At the beginning of 1990s, Sun Valley was the partner of the Beach Volleyball World Cup. In 1996, Sun Valley launched the Free Ride and Free Style skiing clothes. Nowadays, Sun Valley is based on the skiing clothes and emphasizes on the fashion and function.  

Ask: What about Sun Valley development in 2007?

Answer: We did increase our operations in Europe, North America and plan to open our first concept store in Hong Kong.

Ask: Sun Valley will enter Chinese outdoor market? And what measures will you take in order to enter Chinese market?

Answer: To enter the Chinese market, we are looking for a distributor with possibility to open stores. Our products range from winter to summer, so a store can run all over the year.

Ask: What is your plan about Sun Valley in 2008?

Answer: In 2008, we will open 2 or more stores in Hong Kong and hope to start our first store in Beijing.

Ask: What is your opinion about Chinese outdoor market and its prospects?

Answer: The outdoor market is very active in China, people are looking for new products with good technology and original design.

 

More Sun Valley information on www.sun-valley.com


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