Listed outdoor brand TOREAD announced its participation in 2010 Asia Outdoor Trade Show on Tuesday, following TOREAD's founder and CEO Mr. Sheng Faqiang's attendance to Asia Outdoor Press Conference in Beijing, where Asia Outdoor's new adoption in 2010 and its notable progress had been introduced.
The experience accumulated during four years development and the commitment to better services lead to exhibitors' trust. Not only does TOREAD's attendance proves Asia Outdoor a successful and professional trade show, but in the mean time injects encouragement to us. Asia Outdoor is ready for 2010, and is now expecting to achieve more with more exhibitors.
Introduction of TOREAD:

Mr. Sheng Faqiang, Founder and CEO of TOREAD
Beijing Toread Camping Equipment Co., Ltd. was established in 1999, specializing in designing, developing, manufacturing and selling outdoor sports products.
Since the beginning of the foundation, TOREAD has been insisting on brand concept of "bravely continuous innovating, pursuing excellent quality". The production line extends rapidly, which includes camping equipment, outdoor footwear, clothing, special mountaineering equipment, etc.; totally over one thousand items can be provided to the customers currently.
In 2005, TOREAD supported Hohxil Tibetan Antelope Protection Area to continually protect the environment, and advocates all the Chinese customers' attention to environmental protection, which represents the spirit of TOREAD: "Care for Environment, Care For Nature, From the Society, Repay the Society".

